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Good piece. What abt tweets when reporters aren’t working for the institution in question though? Shld you have your current tweets held against you if you end up trying to work for the NY Times again? Also, if tweets build brands, won’t some media orgs attract better talent w/ permissive attitude, thereby undercutting the rationale for restricting tweeting?

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At this point, everyone under the age of 70 should understand that once something is on the internet it is there forever, and everyone should be very careful about what they put there (particularly if what they put there might hold relevance for a future job). Whether or not people's tweets should be "held against them," I guess it depends what they're tweeting and why. Personally, I think everything public is fair game when you're hiring someone, particularly if they are going to interact with the public as part of their job (I feel differently about things that were intended to be private but then made public).

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That leads to a stuffy, overly careful class of ppl becoming journalists tho. Ppl afraid to ruffle any feathers and push boundaries. Barro says he built his personal brand somewhat by tweeting/social media. Why does he want to deny others that?

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It’s not that Twitter is real journalism. It’s that holding it inordinately against ppl may de-select against ppl who are more independent minded. I think it leads to silly results, like the Teen Vogue editor fired for mildly controversial tweets abt Asians (in high school!) and the AP journalist fired for pretty uncontroversial pro-Palestine tweets. That leads to a more stultifying public convo controlled by buttoned-up risk-averse gatekeepers.

Anyway, hope you enjoyed the holidays!

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Why does it lead to that? The most enduring, successful, and famous journalists of all time were people who "ruffled feathers and pushed boundaries." But I also don't think having "hot takes" on Twitter is akin to doing real journalism, and the two shouldn't be confused. I think Twitter is the end of civilization and if the whole thing went down in flames I would have a party.

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