I don't understand how this stuff works in politics. I am a marketer. And I see politics as basically just selling a party or a candidate or a position. The worst thing a marketer can do is market to themselves!
I mean, your job is to find out what people like and how to reach them...then you sell your candidate/party/position to them wit…
I don't understand how this stuff works in politics. I am a marketer. And I see politics as basically just selling a party or a candidate or a position. The worst thing a marketer can do is market to themselves!
I mean, your job is to find out what people like and how to reach them...then you sell your candidate/party/position to them with messaging that convinces. It's not about you.
If ad agencies can do this, why can't politicians/parties? I mean, do you think I have to have Crohn's disease to create commercials for a Chron's disease drug? Can only women work on Victoria's Secret? Do I have ot be a chef to produce Misen kitchen ware Instagram ads?
I'd solve the donor problem, too. "Yes, I will take your money, but my campaign and sometimes my positions might not align with yours because I have to ensure the target market – which doesn't beleive in everything you do – continues to desire and buy my product."
I don't understand how this stuff works in politics. I am a marketer. And I see politics as basically just selling a party or a candidate or a position. The worst thing a marketer can do is market to themselves!
I mean, your job is to find out what people like and how to reach them...then you sell your candidate/party/position to them with messaging that convinces. It's not about you.
If ad agencies can do this, why can't politicians/parties? I mean, do you think I have to have Crohn's disease to create commercials for a Chron's disease drug? Can only women work on Victoria's Secret? Do I have ot be a chef to produce Misen kitchen ware Instagram ads?
I'd solve the donor problem, too. "Yes, I will take your money, but my campaign and sometimes my positions might not align with yours because I have to ensure the target market – which doesn't beleive in everything you do – continues to desire and buy my product."