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I’m actually more worried he ends up tanking Tesla by making himself a political lightning rod. Car and tech aficionados will still buy his cars, but “affluent liberals who are sort of concerned about climate change” is a pretty major electric car buying demographic, and no matter how much of a right wing cultural figure he becomes, conservatives are still not going to pay a premium for an electric car.

At the very least he should remember the words from the great businessman Michael Jordan that “Republicans buy sneakers too” (something I wish more people on both sides of the aisle were aware of) and remember that the same thing holds true of Democrats and cars.

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